How do you sell a home when you’re competing with brand-new builds down the street?
It takes the right strategy, the right timing, and the right agent who understands your market inside and out.
The Challenge of Selling in a New-Build Community
Imagine listing your home in a neighborhood where construction crews are still active and model homes are offering incentives just around the corner. That was exactly the case for a recent listing I handled in Wylie, Texas—a beautiful two-year-old property that had every feature today’s buyer wants. Yet, it sat on the market for six months with another agent and never got an offer.
Why? Because when you’re up against brand-new homes, “almost new” isn’t enough to compete—unless you change the game.
The Market Was Working Against Us
This home hit the market during the summer, traditionally a slower season for serious buyers in DFW. More listings, fewer buyers, and hot weather that discourages house hunting. Add to that the fact that Bloomfield Homes was actively building down the street, and we had a real challenge on our hands.
Buyers love new construction because they get to pick the finishes, the paint colors, even the shutters. When they walk into a resale—even one that’s nearly brand new—they often see it as “settling.”
What We Did Differently
The first step was a new approach. After the previous listing expired, the seller called me. I didn’t promise magic, but I did promise a full-scale marketing strategy tailored to the current market.
Here’s what that looked like:
- Digital marketing across Facebook, Instagram, Google, and YouTube
- Open houses with targeted local promotion
- Door knocking and direct mail in the neighborhood
- Agent-to-agent marketing (because 95% of the time, another agent brings the buyer)
We didn’t change the price dramatically. We changed the exposure. And that changed everything.
Results That Speak Volumes
We relaunched the listing and immediately saw more traction:
- Increased showings
- Multiple offers
- Strong buyer interest despite the summer slowdown
It still took time—because market timing matters—but we ultimately found the right buyer who saw the value in this home and the neighborhood.
Marketing to Agents Is Just as Important
One overlooked strategy in today’s listing game is marketing directly to other agents. Why? Because most buyers don’t find homes on their own—their agents do. If you’re not marketing to the people who sell homes, you’re missing a major piece of the puzzle.
That’s why my approach includes not only buyer-facing marketing, but also direct outreach to agents across the DFW metroplex. Emails, texts, DMs, even calls when it makes sense.
Selling in a Shifting Market
Every season brings its own rhythm in real estate. Whether it’s spring’s buying frenzy or summer’s slowdown, the key is to adapt. What worked last quarter might not work today. That’s why I stay plugged into market data, local activity, and buyer behavior patterns.
If your home has been sitting or your listing is about to expire, don’t assume the market is broken. It might just be your marketing. And that’s fixable.
Final Thoughts
You don’t need to slash your price or wait until next year. You need the right strategy—and the right agent to execute it. Whether you’re in Wylie, Dallas, Fort Worth, or anywhere in between, I’m here to help.
Ready to sell? Let’s talk. Schedule a call or appointment with me today and let’s map out a plan that gets your home sold—even in a competitive market.
This blog was created using a custom GPT from your Ai Marketing Academy membership. To explore more content and tools, visit academy.jasonpantana.com/profile.
