California Assembly Bill 723 (effective January 1, 2026) requires real estate licensees to disclose when listing photographs have been digitally altered. Grey Square publishes this notice to comply with that law and to make our practices transparent in every market we serve — California, Texas, and beyond.
Listing photography is a marketing tool. Our standard is simple: we enhance presentation, we do not misrepresent the property. The unaltered originals are available on request for any active or recent Grey Square listing.
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What we routinely edit
Standard real-estate photography includes the following adjustments. None of these change the structure, condition, or features of the property:
- Exposure, contrast, white balance, and color correction — to render the room as the eye actually perceives it under natural light.
- Lens distortion correction — wide-angle lenses bend straight lines; we straighten them.
- Sky replacement on exterior shots — flat overcast skies replaced with representative blue skies. The property itself is unchanged.
- Lawn greening — patchy or seasonally dormant grass enhanced to a healthy green. The lawn's shape, size, and landscaping are unchanged.
- Twilight composites — daytime exterior shots may be merged with a separately captured dusk image to show the property with warm interior lighting.
- Clutter removal — temporary objects (cords, trash cans, personal items in frame) digitally cleaned up.
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What we do not alter
We do not edit listing photographs in any way that misrepresents the physical property. We never:
- Add, remove, resize, or relocate structures, walls, fences, decks, pools, or trees.
- Erase visible damage, water staining, foundation cracks, or wear-and-tear.
- Use AI-generated or virtually staged furniture without a clear caption identifying it as such.
- Alter views from windows or balconies — what you see in the photo is what you see from the room.
- Photoshop neighboring properties, power lines, or street signage out of frame.
- Use photos from a different season, year, or property condition without disclosing it in the caption.
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Virtual staging and AI imagery
When a vacant home is digitally staged with virtual furniture, every staged image carries a visible "Virtually Staged" caption in the listing. The same room is also published in its empty, unstaged state so buyers can see the property as it actually exists.
AI-generated imagery — speculative renderings of remodel possibilities, for instance — is labeled "AI Concept" or "Renovation Concept" and is never represented as an existing condition of the property.
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Video, drone, and 3D tours
Listing video and drone footage receive the same color and exposure adjustments as still photography. Cuts, transitions, and music are editorial; the underlying footage is not composited or staged.
Matterport and 3D virtual tours are unedited captures. What you see is the room as it exists on the day of capture.
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Request the originals
For any active or recent Grey Square listing, we will provide the unaltered original photographs on request, at no charge, within two business days. Send the listing address and the email you'd like them sent to.
Email: photos@greysq.com · Phone: 214.416.9016
We retain originals for 24 months after a listing closes. Requests beyond that window are honored when the source files are still available.
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If you believe a listing misrepresents a property
Real estate is high-stakes; misleading photography can cost a buyer real money. If you believe a Grey Square listing photograph misrepresents the property in a material way, write to compliance@greysq.com. We acknowledge every report within two business days, investigate, and remediate where warranted — including pulling the affected images and notifying the seller and the MLS.
California buyers and sellers may also file a complaint with the California Department of Real Estate at dre.ca.gov.
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Contact
Grey Square Real Estate, LLC
Attn: Marketing Compliance
16817 Coit Rd #1001
Dallas, Texas 75248
photos@greysq.com · 214.416.9016